5 Marketing Avenues to Increase Your Startup’s Market Share

The rate at which business startups are springing up all over the world is a pointer that lots of businesses are chasing limited customers. Issue like this, especially among big firms, encourages unhealthy rivalry and the pressure of thinking outside the box in order to devise superb competitive advantages. However, this is not the case… Continue reading 5 Marketing Avenues to Increase Your Startup’s Market Share

5 Rules of Branding That Will Make You A Sought-After Superstar

When I wrote “The Right Way to Start Branding Yourself Right Out of College,” I was thinking about my personal journey as a formerly clueless college student and what I did to eventually become a business owner. Which got me thinking — what, exactly, is “branding” as opposed to marketing? And does it also have… Continue reading 5 Rules of Branding That Will Make You A Sought-After Superstar